Color Perception | The Ultimate Bass Fishing Resource Guide® LLC: "Crankbaits are effective tools used to produce bass year round, but how do you choose the right lure color in a world full of millions of lures? When you walk into the tackle department of your favorite store you are confronted by a huge selection of baits and displays set up to tantalize you with hundreds of variations of colors and patterns. To simplify the elimination process, base lure color selection there is a formula to make it easier."
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