Lowrance Launches Elite-7 and Elite-5 CHIRP Series « OutDoors Unlimited Magazine: "Lowrance, a world-leading brand in marine electronics since 1957 – announced today the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series. Setting the standard for cutting-edge performance and easy-to-use fishfinding, the new affordable series adds CHIRP sonar to its award-winning, built-in Broadband SounderTM and DownScan ImagingTM fishfinder technologies. Providing anglers with the best possible view of the water column, CHIRP sonar produces greater sensitivity, improved target resolution and superior noise rejection for clearer, easy-to-see baitfish and game fish targets."
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