Where It All Begins And Ends | The Ultimate Bass Fishing Resource Guide® LLC: "If you fish for bass and know who Kevin VanDam is, you have likely heard of Strike King Lure Company. Their lures have won tournaments for forty years in every level of competition. Denny Brauer, Shaw Grigsby, and George Cochran, all made Strike King Lures known through performance, seminars, and TV. What people do not know is it’s not just the pros who design and come up with ideas for products; there is a team behind every lure that comes out on the market."
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